Entertainment Telenovelas for Development: Lessons Learned. In Anamaria Fadul (ed.), Serial Fiction in TV: The Latin American Telenovelas, Sao Paulo, Brasil: Escola de Communicacoess e Artes, Universidade de Sao Paulo —- Arvind Singhal, Everett M. Rogers, and William J. Brown (1993) —- http://www.utep.edu/

Posted on June 4, 2021 by Brenda Becerra Leave a Comment on Entertainment Telenovelas for Development: Lessons Learned. In Anamaria Fadul (ed.), Serial Fiction in TV: The Latin American Telenovelas, Sao Paulo, Brasil: Escola de Communicacoess e Artes, Universidade de Sao Paulo —- Arvind Singhal, Everett M. Rogers, and William J. Brown (1993) —- http://www.utep.edu/

Satellite Television and Development in India: A Utopian, Dystopian, Neutral, and Contingency View. In K.S. Nair and Shirley A. White (eds.), Perspectives on Development Communication (pp. 230-249), New Delhi: Sage —- Noshir Contractor, Arvind Singhal, and Everett M. Rogers (1993) —- http://www.utep.edu/

Posted on June 4, 2021 by Brenda Becerra Leave a Comment on Satellite Television and Development in India: A Utopian, Dystopian, Neutral, and Contingency View. In K.S. Nair and Shirley A. White (eds.), Perspectives on Development Communication (pp. 230-249), New Delhi: Sage —- Noshir Contractor, Arvind Singhal, and Everett M. Rogers (1993) —- http://www.utep.edu/

An Analysis of the Mass Media System in Syria. In H. Mowlana and Y. Kamalipour (eds.), Mass Media in the Middle East: A Comprehensive Handbook (pp. 261-272), Westport, CT: Greenwood Publishing Group —- Arvind Singhal and Vijay Krishna (1994) —- http://www.utep.edu/

Posted on June 4, 2021 by Brenda Becerra Leave a Comment on An Analysis of the Mass Media System in Syria. In H. Mowlana and Y. Kamalipour (eds.), Mass Media in the Middle East: A Comprehensive Handbook (pp. 261-272), Westport, CT: Greenwood Publishing Group —- Arvind Singhal and Vijay Krishna (1994) —- http://www.utep.edu/

Persuasion and Planned Social Change. In Erv Bettinghaus & Michael J. Cody (eds.), Persuasive Communication (pp. 379-397), Fifth Edition, New York: Harcourt Brace College Publishers —- Arvind Singhal and Everett M. Rogers (1994) —- http://www.utep.edu/

Posted on June 4, 2021 by Brenda Becerra Leave a Comment on Persuasion and Planned Social Change. In Erv Bettinghaus & Michael J. Cody (eds.), Persuasive Communication (pp. 379-397), Fifth Edition, New York: Harcourt Brace College Publishers —- Arvind Singhal and Everett M. Rogers (1994) —- http://www.utep.edu/

Influencing the Character of Entertainment Television: Ethical Dilemmas of Pro-Social Programming. In Don E. Eberly (ed.), The Content of America’s Character: Recovering Civic Virtue (pp. 333-346), New York: Madison Books —- William J. Brown and Arvind Singhal (1995) —- http://www.utep.edu/

Posted on June 4, 2021 by Brenda Becerra Leave a Comment on Influencing the Character of Entertainment Television: Ethical Dilemmas of Pro-Social Programming. In Don E. Eberly (ed.), The Content of America’s Character: Recovering Civic Virtue (pp. 333-346), New York: Madison Books —- William J. Brown and Arvind Singhal (1995) —- http://www.utep.edu/

Diffusion of Innovations. In Michael Salwen and Don W. Stacks (eds.), An Integrated Approach to Communication Theory and Research (pp. 409-420), Norwood, NJ: Lawrence Erlbaum Associates —- Everett M. Rogers and Arvind Singhal (1996) —- http://www.utep.edu/

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Ethical Guidelines for Promoting Prosocial Messages through the Popular Media. In G. Edgerton, M.T. Marsden, & J. Nachbar (eds.), In the Eye of the Beholder: Critical Perspectives in Popular Film and Television (pp. 207-223). Bowling Green: Bowling Green State University Press —- William J. Brown and Arvind Singhal (1998) —- http://www.utep.edu/

Posted on June 4, 2021 by Brenda Becerra Leave a Comment on Ethical Guidelines for Promoting Prosocial Messages through the Popular Media. In G. Edgerton, M.T. Marsden, & J. Nachbar (eds.), In the Eye of the Beholder: Critical Perspectives in Popular Film and Television (pp. 207-223). Bowling Green: Bowling Green State University Press —- William J. Brown and Arvind Singhal (1998) —- http://www.utep.edu/

Cultural Transcendence as an Alternative to Cultural Imperialim: Role of Pro-Social Entertainment Television Programs in Developing Countries. In S.R. Melkote, P. Shields, & B.C. Agrawal (eds.), International Satellite Broadcasting in South Asia: Political, Economic, and Cultural Implications pp. 249-271. New York: University Press of America —- Arvind Singhal, Peer J. Svenkerud, Rita L. Rahoi-Gilchrist (1998) —- http://www.utep.edu/

Posted on June 4, 2021 by Brenda Becerra Leave a Comment on Cultural Transcendence as an Alternative to Cultural Imperialim: Role of Pro-Social Entertainment Television Programs in Developing Countries. In S.R. Melkote, P. Shields, & B.C. Agrawal (eds.), International Satellite Broadcasting in South Asia: Political, Economic, and Cultural Implications pp. 249-271. New York: University Press of America —- Arvind Singhal, Peer J. Svenkerud, Rita L. Rahoi-Gilchrist (1998) —- http://www.utep.edu/

Environmental Activism through ‘Yeh Kahan Aa Gaye Hum,’ an Entertainment-Education Radio Soap Opera in India. In Manfred Oepen and Winfried Hamacher (Eds.), Communicating the Environment: Environmental Communication for Sustainable Development (pp. 176-183), Frankfurt, Germany, Peter Lang —- Arvind Singhal, Saumya Pant, and Everett M. Rogers (2000) —- http://www.utep.edu/

Posted on June 4, 2021 by Brenda Becerra Leave a Comment on Environmental Activism through ‘Yeh Kahan Aa Gaye Hum,’ an Entertainment-Education Radio Soap Opera in India. In Manfred Oepen and Winfried Hamacher (Eds.), Communicating the Environment: Environmental Communication for Sustainable Development (pp. 176-183), Frankfurt, Germany, Peter Lang —- Arvind Singhal, Saumya Pant, and Everett M. Rogers (2000) —- http://www.utep.edu/

The Empowering and Disempowering Dimensions in the Communication of Women Dairy Farmers. In National Dairy Development Board, Women’s Empowerment Through Dairy Cooperatives in India pp. 133-185 —- Michael J. Papa and Arvind Singhal (1999) —- http://www.utep.edu/

Posted on June 4, 2021 by Brenda Becerra Leave a Comment on The Empowering and Disempowering Dimensions in the Communication of Women Dairy Farmers. In National Dairy Development Board, Women’s Empowerment Through Dairy Cooperatives in India pp. 133-185 —- Michael J. Papa and Arvind Singhal (1999) —- http://www.utep.edu/