This resource book introduces readers to the E-E literature from historical, theoretical, and practical perspectives. Examples of successful E-E designs, theories, and applications make this a useful and practical volume to scholars, administrators, and practitioners in communication, public and behavioral health, social work, and other arenas concerned with strategies for changing people’s behaviors. The book appeals to readers throughout the world
Soap operas are the most popular genre in the world. This book shows how they can be used to promote worthy values in society. An excellent resource which outlines the methodology of combining radio and television dramatic story-telling entertainment with pro-social educational goals. Documents several successful campaigns carried out…
Winner of the Distinguished Scholarly Book Award, National Communication Association. 2000.
From Book News, Inc. Singhal (communication, Ohio U.) and Rogers (communication and journalism, U. of New Mexico) synthesize lessons learned about effective HIV/AIDS prevention programs around the world, emphasizing communication strategies. They also suggest directions for more effective programs to control the worldwide epidemic.
Winner of the Distinguished Scholarly Book Award, National Communication Association. 2004.
Conventionally, analysts of social change perceive organizational initiatives in binary terms: for instance, projects are seen as being either top-down or bottom-up; local culture is seen as being either modern or traditional. Challenging this restrictive dualistic sentiment, this important book argues that social change emerges in a nonlinear, circuitous and dialectic process of struggle between competing poles of action.
