Author: Brenda Becerra

Gandhi’s yardstick for communicative action: Putting the last first. Mazi 15. May Issue. Communication for Social Change Consortium —- Arvind Singhal (2008) —- . http://www.communicationforsocialchange.org

Inviting—Not Requiring—Social Change Mazi 20. January Issue. Communication for Social Change Consortium —- Karen Greiner and Arvind Singhal (2010) —- . http://www.communicationforsocialchange.org

Pro-Social Television for Development in India. In Ronald E. Rice and Charles Atkins (Eds.), Public Communication Campaigns, Second Edition (pp. 331-350), Newbury Park, CA: Sage —- Arvind Singhal and Everett M. Rogers (1989) —- http://www.utep.edu/

New Perspectives on Health Communication: The Academic Perspective. In Charles Atkins and Elaine Arkin (eds.), Mass Communication and Public Health (pp. 176-181), Newbury Park, CA: Sage —- Everett M. Rogers and Arvind Singhal (1990) —- http://www.utep.edu/

Bangalore: India’s Emerging Technopolis. In Frederick Williams and David Gibson (eds.), Technology Transfer: A Communication Perspective (pp. 240-257), Newbury Park, CA: Sage —- Arvind Singhal, Everett M. Rogers, H. Sawhney, and D. Gibson (1990) —- http://www.utep.edu/

Bangalore, India’s ‘Silicon Valley’ Lessons for Technology Transfer and High-Tech Development. Proceedings of the College of Innovation Management and Entrepreneurship, COLIME/ORSA/TIMS —- Arvind Singhal (1992) —- http://www.utep.edu/

Entertainment Telenovelas for Development: Lessons Learned. In Anamaria Fadul (ed.), Serial Fiction in TV: The Latin American Telenovelas, Sao Paulo, Brasil: Escola de Communicacoess e Artes, Universidade de Sao Paulo —- Arvind Singhal, Everett M. Rogers, and William J. Brown (1993) —- http://www.utep.edu/

Satellite Television and Development in India: A Utopian, Dystopian, Neutral, and Contingency View. In K.S. Nair and Shirley A. White (eds.), Perspectives on Development Communication (pp. 230-249), New Delhi: Sage —- Noshir Contractor, Arvind Singhal, and Everett M. Rogers (1993) —- http://www.utep.edu/

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