Entertainment-Education and HIV/AIDS Prevention: A Field Experiment in Tanzania. Journal of Health Communication. 5: 81-100 —- Peter W. Vaughan, Everett M. Rogers, Arvind Singhal, & Ramadhan M. Swalehe (2000) —- http://utminers.utep.edu/asinghal/Articles%20and%20Chapters/Vaughan-JHC-Entertainment%20Education%20and%20HIV%20AIDS…%20%2012.12.0.pdf