Health Literacy and Mass-Mediated Interventions: Effects of Taru, a Reproductive Health Soap Opera in India. Studies in Communication Sciences, 5(2), 171-182 —- Desiree C. Duff, Arvind Singhal, & Kim Witte (2005) —- http://utminers.utep.edu/asinghal/Articles%20and%20Chapters/Health%20Literacy%20and%20Mass-Mediated%20Interventions%20(2005).pdf