Sada, a new Player in Development Communication: Reaching the Unreached in Afghanistan. Journal of Development Communication, 18(1): 61-75 —- Corinne Shefner-Rogers, Arvind Singhal, Ami Sengupta, & Esther Long (2007) —- http://utminers.utep.edu/asinghal/Articles%20and%20Chapters/Shefner-Rogers-Singhal-Sengupta-Long-JDC-Sada.pdf