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How Do Entertainment-Education Effects Occur? Insights from Investigating a Radio Soap Opera that Promoted Women’s Status and Family Planning in India. International Conference on Population and Development + 5 years —- Arvind Singhal, Michael J. Papa, Everett M. Rogers, Sweety Law, Suruchi Sood and Corinne Shefner-Rogers (1998) —- http://utminers.utep.edu/asinghal/Reports/TR_ICPD_Singhal_Papa_Rogers_Law_Sood_ShefnerRogers_1998_How_Do_Entertainment_Education_Effects_Occur.pdf