Audience Interpretations of Health-Related Content in Two American Television Programs Broadcast in India. Atlanta, GA: Centers for Disease Control and Prevention —- Everett M. Rogers, Arvind Singhal, P.N. Vasanti, Avinash Thombre, Ketan Citnis, Ami Sengupta, Sanjeev Kumar, and Adite Chatterjee (2003) —- http://utminers.utep.edu/asinghal/technical%20reports/Rogers-et-al.-2003Report-to-CDC-B&B-and-Friends-Final8-30-03.pdf

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