Pro-Development Television Soap Operas: A Novel Approach to Development Communication. Media Development, 36(4): 43-47 —- William J. Brown, Arvind Singhal, and Everett M. Rogers (1989) —- http://utminers.utep.edu/asinghal/Articles%20and%20Chapters/JA_Brown_Singhal_Rogers_1989_ProDevelopment_Soap_Operas.pdf