Ethical Guidelines for Promoting Prosocial Messages through the Popular Media. In G. Edgerton, M.T. Marsden, & J. Nachbar (eds.), In the Eye of the Beholder: Critical Perspectives in Popular Film and Television (pp. 207-223). Bowling Green: Bowling Green State University Press —- William J. Brown and Arvind Singhal (1998) —- http://www.utep.edu/