Cultural Assumptions that Influence the Implementation of Communication Technologies. Vikalpa (Journal of Indian Decision Makers), 11(4): 287-299 —- Noshir S. Contractor, Janet Fulk, Peter Monge, and Arvind Singhal (1986) —- http://utminers.utep.edu/asinghal/Reports/contractor-fulk-monge-singhal-cultural%20assumptions-vikalpa.pdf