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Can Communication Be Socially Responsible and Commercially Viable? An Assessment of Sa Paqsikat Nq Araw, an Entertainment-Education Radio Series in the Philippines. In Michael B. Hinner (Ed.) (2010), Interrelationships of Business and Communication (pp. 329-347). Berlin, Germany: Peter Lang GmbH —- Arvind Singhal, Elizabeth Rattine-Flaherty and Molly A. Mayer (2010) —- http://www.utep.edu/