Assertiveness as Communication Competence: A Comparison of the Communication Styles of American and Japanese Students. In Hinner, M.B. (Ed.), The Influence of Culture in the World of Business Volume 4 (pp. 229-248). Freiberger Beitraege zur Interkulturellen und Wirtschaftskommunikation (A Forum for General and Intercultural Business Communication). Frankfurt am Main, Germany: Peter Lang GmbH. Published previously in the Asian Journal of Communication (2002)). Republished with permission —- Arvind Singhal and Motoko Nagao (2007) —- http://www.utep.edu/