Participatory Approaches to Message Design: „Jeevan Saurabh‟, a Pioneering Radio Serial in India for Adolescents. Media Asia, 25(1): 12-18 —- Usha Bhasin and Arvind Singhal (1998) —- http://utminers.utep.edu/asinghal/Articles%20and%20Chapters/Participatory%20Approaches%20to%20Message%20Design%20(1998).pdf