Incorporating Ambiguity and Archetypes in Entertainment-Education Programming: Lessons Learned from Oshin. Gazette, 55: 147-168 —- Peer J. Svenkerud, Rita Rahoi, and Arvind Singhal (1995) —- http://utminers.utep.edu/asinghal/Articles%20and%20Chapters/svenkerud_rahoi_singhal.pdf