Entertainment-Education and Social Change: An Analysis of Parasocial Interaction, Social Learning, Collective Efficacy, and Paradoxical Communication. Journal of Communication, 50(4): 31-55 —- Michael J. Papa, Arvind Singhal, Sweety Law, Saumya Pant, Suruchi Sood, Everett M. Rogers, and Corinne Shefner-Rogers (2000) —- http://utminers.utep.edu/asinghal/Reports/papa_singhal_law_pant_sood_rogers_shefnerrogers.pdf