Television Drama, Narrative Engagement, and Audience Buying Behavior: The Effects of Winter Sonata in Japan. International Communication Gazette,71(7), 1-17 —- Do Kyun Kim, Arvind Singhal, Toru Hanaki, Ketan Chitnis, Jennifer Dunn and Min Wha Han (2008) —- http://utminers.utep.edu/asinghal/Articles%20and%20Chapters/Kim-Singhal-et-al-2009-Winter-Sonata-0purchasing-behavior-Gazette-1.pdf