(Dis)similar readings: Interpretations of Friends in India and the U.S. Gazette, 68(2), 131-145. 13 —- Ketan Chitnis, Avinash Thombre, Everett M. Rogers, Arvind Singhal, and Ami Sengupta (2006, in press) —- http://utminers.utep.edu/asinghal/Reports/chitnis_thombre_rogers_singhal_sengupta-final.pdf