Social Change and Positive Deviance: Now and in Future. International Journal of Communication and Social Research, 5-4(2-1): 938-943 —- Arvind Singhal and Yoko Kawamura (2017) —- http://utminers.utep.edu/asinghal/Reports/Arvind%20Singhal%20and%20Y%20Kawamura%202017%20article.pdf