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Positive Deviance Approach: Innovative Ways to Tackle Challenging Public Health Issues. Journal of Public Health, 76(9), 742-745 [in Japanese] —- Yuasa Motoyuki, Yoko Kawamura, Hiroko Yako-Suketomo, & Arvind Singhal (2012) —- http://utminers.utep.edu/asinghal/Positive%20Deviance%20Approach_Y%20Motoyuki_Y%20Kawamura_H%20Yako-Suketomo_A%20Singhal_Jour%20of%20Pub%20Health%202012.pdf