Adaptive Macro and Micro Communication Strategies to Eradicate Polio in India: Social Mobilization, Opinion Leadership, and Interpersonal Influence at Unprecedented Scale. International Journal of Communication and Social Research,1(1):1-14 —- Arvind Singhal (2013) —- http://utminers.utep.edu/asinghal/Singhal-India’s%20Polio%20Communication%20Story-2013-IJCSR_CUK_vol-I_no-1.pdf