Flipping the Diffusion of Innovations Paradigm: Embracing the Positive Deviance Approach to Social Change. Asia Pacific Media Educator. July: 1-13. DOI: 10.1177/1326365X19857010 —- Arvind Singhal and Peer J. Svenkerud (2019) —- https://www.dropbox.com/s/joylhvgnvuydebs/Singhal-Svenkerud-2019%20Positive%20Deviance%20and%20Diffusion-Asia%20Pacific%20Media%20Educator.pdf?dl=0