The power of narrative persuasion: How an entertainment-education serial drama tackled open defecation and promoted contraceptive use in India. Journal of Development Communication, 31(2), 1-13 —- Wang, H., Singhal, A., and others (2020) —- http://utminers.utep.edu/asinghal/Articles%20and%20Chapters/Journal%20Articles/Wang%20et%20al%202020_MKBKSH_JDC.pdf

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