Turning Diffusion of Innovations Paradigm on Its Head. A chapter in Arun Vishwanath and George Barnett (Eds.) —- Arvind Singhal (2011) —- http://utminers.utep.edu/asinghal/Articles%20and%20Chapters/Journal%20Articles/Singhal-PD-Turning_DOI_on_its_head-Vish-Barnett-2011.pdf
