There’s a myth that educational TV and media for young people and adults have to be dull and serious, that it cannot be fun, engaging and entertaining. This publication questions this myth. We believe that one can address serious social issues through popular, entertainment media genres. Entertainment-Education (E-E or edutainment from now on) strategies for social change use traditional and nontraditional entertainment formats and the power of their narrative attributes, to engage mass audiences to question their existing realities and mobilize for social change. E-E strategies produce pop culture with a purpose.
